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Microsoft stores the information anonymously.

No personally identifiable information is submitted to Microsoft. We may use the information collected through cookies to generate statistics about ad performance. Through Microsoft Ads Conversion Tracking, Microsoft and we can track which ads users interact with and which pages they are redirected to after clicking on an ad. The data is stored anonymously by Google. No personally identifiable information is submitted to Google. We may use the information collected through cookies to compile statistics about ad performance. Through Google Ads conversion tracking, Google and we are able to track which ads users interact with and which pages they are redirected to after clicking on an ad.